Welcome to Butterdays

Hi! I’m Yuju Choi — here to bring a touch of Korean style to Australia, with fashion made for two.

Fashion has always been a huge part of my life. Growing up in Korea, I was surrounded by bold styles, soft aesthetics, and a strong culture of self-expression — especially through fashion. One of my favourite trends from back home is couple matching fashion — where partners wear coordinated outfits to show their connection. It’s fun, stylish, and honestly… kind of romantic!

That’s what inspired me to start this store — to bring the charm of Korean couple fashion to Australia. Whether you're looking for cozy matching hoodies, clean minimalist sets, or statement streetwear looks, everything here is hand-picked to reflect the latest Korean trends with a focus on quality, comfort, and style.

This store is more than just clothing — it’s about sharing a part of my culture, and helping couples (or besties!) feel a little more connected through fashion.

Thanks for stopping by — I hope you find something you love here.

Warmly,
Yuju ♡